STYLE TAILOR: Emily Johnston (AKA Fashion Foie Gras) & Boomer

boomer bag

StyleTails speaks to Emily Johnston, the American born, London-based blogger behind Fashion Foie Gras, with her criminally cute Golden Retriever pup Boomer. 

Our obsession with fashion blogger Emily Johnston AKA Fashion Foie Gras, and her fuzzy-faced, gigantic paw-ed Golden Retriever pup Boomer has been bubbling under ever since he got his very own instagram account @Bodaciousboomer (get ready for a cute-fest). So it was only a matter of time before we got the chance to chat to them about all things fashion, four legged and furry.

Originally from the US but living in London, Emily launched her now hugely popular blog Fashion Foie Gras in 2009 – tirelessly bringing her thousands of followers the good, the bad and the controversial of the fashion industry every day. When she’s not collaborating with brands like Coach, editing her covet-worthy ‘Outfit Du Jour’ posts, or contributing to other titles like Glamour and Stylist Magazines, she’s doting on Boomer who lives with her family in the States.

boomer emily

You launched Fashion Foie Gras in 2009 – what were you doing before that and what was the motivation to start the blog?

I was head of PR for an auction house for seven years before starting the blog. Hard to believe that was four years ago that it all started. I basically began this online adventure with the idea of providing fashion news to the masses in an easily accessible tone of voice.

There’s so many fashion blogs out there, although only a few that are influential. What it is about Fashion Foie Gras that keeps people coming back? 

I think it comes down to the fact that it’s updated at least five times a day and it has a consistent tone of voice.

Bloggers are now a firmly established part of the fashion landscape. Do you think the fashion industry has changed as a result? 

Indeed I do! Style changes by the minute and everyone has now had to adapt to fit into that new framework. We’re all writing about trends as they happen, rather than predicting them for the future.

boomer suitcase

Bloggers always look like they are effortlessly able to be everywhere at once at fashion week. What’s your secret?

Oh God, if only it were effortless. By the end of February and September, I feel as if my body is going to go on strike. But it’s all worth it to be a part of this amazing machine! If there is any secret, it’s in saying no to the fashion parties. Doesn’t sound very glamorous, does it? In order to fit everything in, travel and stay healthy, it’s a necessary evil.

You’re American but you live in London. What is it about the fashion scene in London that inspires you most? 

I love how you can quite literally wear anything in this city. It’s an amazing hub of creativity and we welcome any and all looks as they inspire us all to think differently about our own approach to fashion. I love that freedom that’s found here.

Would you say you have a personal style or are you more of a dress how you feel kind of girl? 

I definitely dress as I feel, although I’m sure other people think I do have a certain style. At the moment I am obsessed with boyfriend jeans but I’m always pushing for new ways to wear and pair.

What’s the best part of your job? 

The freedom it allows me. I can literally work from anywhere on earth as long as there is wifi.

When you’re not working, how do you like to relax and switch off? 

At the moment, I’m a bit obsessed with Barrecore (ballet & barre inspired work out). I don’t really switch off ever these days. But if I’m in a workout class, I can’t exactly stay on the phone. Hence having to go to a class instead of just using the treadmill, where I can still access my phone. Yes, I’m a workaholic.

What made you decide to get a dog and how did Boomer come into your life? 

I’ve always had golden retrievers and Boomer is the cousin of my last dog. He’s a Profile Golden from a breeder in New Hampshire, USA, that has helped us in the past to complete our family with beautiful pups.

Boomer Planter

QUICKFIRE QUESTIONS – BOOMER

 Describe yourself in 3 words? 

Fluffy, trouble and fast!

How did you get your name? 

Apparently my mum always names her dogs with a “B”name. Boomer just seemed to fit. I would have preferred “Bruiser,” as I’m a tough guy, but Boomer fits ok.

What’s your worst habit?

Eating mummy’s Louboutins.

What’s your best feature?

My big paws. Mum says they are a sign I’m going to grow up to be big and strong.

What can’t you live without? 

My stuffed goose. It doesn’t have heels like mum’s shoes, but it reminds me of her.

When was the last time you cried? 

When I had to say goodbye to my girl at the airport.

Finish this sentence – “I’m happiest when………….”

I’m on the boat with my ears flopping in the wind and my nose picking up every scent around me.

Read all of Emily’s daily fashion musings at www.fashionfoiegras.com, follow her on instagram @fashionfoiegras and get your dose of cute with @Bodaciousboomer.

 

Sara is the Founder & Editor of StyleTails. Along with her canine sidekick - George, a rescue Yorkie with a big attitude, Sara reports on the latest design and lifestyle trends for modern pet lovers.

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