WHAT’S HOT: Cloud 7 Pops Up at Normann Copenhagen’s Concept Store

cloud 7 pop up at Normann copenhagen

We love it when two cool things come together to make something awesome, and this week, Berlin’s hippest doggy designers CLOUD 7 have teamed up super-cool design brand Normann Copenhagen to launch an exclusive pop-up at Normann’s concept store in Copenhagen.

Named, ‘The-Dog-is-King-Days’ under CLOUD 7’s defining motto ‘ALWAYS LISTEN TO YOUR DOG’ (sage advice), the striking white pop-up space which is scattered with imposing wooden dog silhouettes, is attracting hordes of Copenhagen’s coolest canines.

Cloud 7 normann copenhagen pop up store

Cloud 7 normann pop up copenhagen

cloud 7 normann copenhagen pop up

“The location set in an old cinema in downtown Copenhagen is just extraordinary,” says CLOUD 7’s co-founder, Todd Schulz of the space which has hosted such iconic design brands as Tom Dixon and Seletti.

Accompanying CLOUD 7’s display of luxurious dog beds, travel beds, bowls, collars and leashes, is a whole host of fun in-store vents for both human and hound, including dog portrait shoots and a free dog grooming session.

Cloud 7 Normann Copenhagen Pop Up store

For the first time, CLOUD 7 are also exhibiting a large-scale presentation of their award winning photography series of Dog Owners & their Dogs, shot by renowned editorial photographer Janne Peters.

The CLOUD 7 pop-up store is at Normann Copenhagen until the 21st October – Normann Copenhagen, Østerbrogade 70, 2100, Copenhagen, Denmark.

What do you think about the collaboration?


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Sara is the Founder & Editor of StyleTails. A writer, design-lover and long-time animal-hugger, Sara launched StyleTails in 2012 to inspire people live a more beautiful life with their four-legged friends. Along with her canine sidekick George, a rescue Yorkie with a big attitude, Sara regularly commentates on luxury pet product and lifestyle trends and has been featured in Elle Decoration, BBC Radio, and is also an expert contributor to WGSN, the leading design trend forecaster.

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