NEWS: Harvey Nichols Launches – The New Breed

Harvey Nichols - The New Breed Advertising Campaign Equipment shirt, J Brand shorts, Iosselliani bracelet, Ca and Lou cuff, Dozer wears: Sophie Hulme bag

Model Wears Equipment shirt, J Brand shorts, Iosselliani bracelet, Ca and Lou cuff, Dozer wears: Sophie Hulme bag

Ever since Paris Hilton shoved that poor tiny dog in a silly pink handbag, the whole thing became a bit passe. As an antidote for all that nonsense, luxury department store Harvey Nichols yesterday launched their exciting Spring Campaign – ‘A New Breed.’

Harvey Nichols, The New Breed Campaign: Model wears: Theyskens’ Theory leather dress, £730, Kenzo Paris jacket, £845, Sandro T-shirt, £69, Byrogue Ring, £120, MFP - MariaFrancescaPepe ring, £55 ‘Spud’ wears: 3.1 Philip Lim Bag, £700

Model wears: Theyskens’ Theory leather dress, Kenzo Paris jacket, Sandro T-shirt, Byrogue Ring, MFP – MariaFrancescaPepe ring, Spud’ wears: 3.1 Philip Lim Bag

The bold new campaign shot by prominent fashion photographer, Miles Aldridge stars ‘Dozer’ dashing the Bull Terrier in an electric Blue Sophie Hulme bag, ‘Pepper’ the striking Staffy in a green Marc by Marc Jacobs number and and Spud The Bulldog in a sublime yellow Philip Lim.

Harvey Nichols, A New Breed Campaig: Model wears: alice + olivia bra- top, £215, alice + olivia jean, £170, MFP - MariaFrancescaPepe ring, £45, Maria Black ring, £145, Michael Kors watch, £175 Pepper wears: Marc by Marc Jacobs bag, £435

Model wears: alice + olivia bra- top, alice + olivia jean MFP – MariaFrancescaPepe ring, Maria Black ring, Michael Kors watch, Pepper wears: Marc by Marc Jacobs bag

Splashed across London’s buses & taxis, ‘A New Breed’ celebrates the cornucopia of accessible fashion brands now available on the third and fourth floors of Harvey Nichols‘ Flagship Knightsbridge store including Kenzo Paris, Theyskens’ Theory, Sandro, alice + Olivia, J Brand and Sophie Hulme.

Anna Davidson, Marketing Manager at Harvey Nichols said: “Spring/Summer styles always brighten up this time of year and what better way to celebrate some of our fabulous designers than in true Harvey Nichols fashion – all with a new kind of attitude.

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Sara is the Founder & Editor of StyleTails. Along with her canine sidekick - George, a rescue Yorkie with a big attitude, Sara reports on the latest design and lifestyle trends for modern pet lovers.

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